The 5 Biggest Financial Advisory Firms in the U.S. (2024)

Choosing a financial advisory firm can be a difficult task, as there are thousands to wade through. Many have specific strengths and offer different ways to invest one’s hard-earned money. It’s always worth doing your research to know which suits your needs and risks best, but choosing some of the largest financial advisory firms can often be a good option. They have proven track records, a variety of products, and significant amounts of transparency.

The following five financial advisory firms operate with more than $1 trillion in total assets under management (AUM): BlackRock, Vanguard, Fidelity, State Street Global Advisors, and J.P. Morgan Asset Management. Each of these companies is one of the best in the industry for different reasons, whether it be low fees and innovation, more than a century of dedicated financial management, or great customer satisfaction.

Key Takeaways

  • BlackRock, Vanguard, Fidelity, State Street Global Advisors, and J.P. Morgan Asset Management are the five largest financial advisory firms in the United States, ranked by assets under management (AUM).
  • The size of these firms allows them to offer a multitude of services to their clients.
  • Many of these financial giants provide offer broad and diversified market exposure through their mutual funds and exchange-traded funds (ETFs).

American investors can choose from thousands of financial advisory firms. The market is top-heavy, which makes sense; a well-known and well-respected name goes a long way in securing assets from families and businesses. It’s no accident that these companies are the top dogs. They have worked hard to become so and have provided consistent positive returns for investors. As such, potential investors can find reasons to like each.

These firms are so large that they offer a multitude of services for all types of clients. Some also provide a broad exposure to the market through the various mutual funds and exchange-traded funds (ETFs) that they offer. Most investors will be able to find what suits their investment needs within the offerings of these firms.

1. BlackRock

BlackRock (BLK) is the largest investment firm in the world. It manages $8.6 trillion in assets as of Dec. 31, 2022. The company has been a proponent of ETFs, and it has gained popularity through its iShares funds.

BlackRock is a powerhouse, operating in more than 30 countries with clients in more than 100 countries.

2. Vanguard

Vanguard has been a revelation in investment management, especially since the turn of the century. Much like Walmart in the retail sector, Vanguard became king of the hill through cheap prices and a huge variety of offerings. The company is famous for its low expense ratios on funds and passive investment management.

With $7.2 trillion in total AUM as of Dec. 31, 2022, Vanguard is the second-largest advisory firm. Of this total amount, 79% is in passively managed index assets. The company lives by the mantra of lower prices and allows investors to keep more of their returns, and customers have responded by flocking to Vanguard in droves.

3. Fidelity Investments

Fidelity Investments earned its name in the brokerage and mutual fund provider spaces. It’s fitting that Fidelity—a word meaning loyalty, support, and faithfulness—is one of the most highly rated investment advisory firms in terms of customer satisfaction and online support.

Fidelity manages nearly $4.2 trillion in assets as of March 31, 2023, and offers a variety of mutual funds for the benefit of all types of investors.

4. State Street Global Advisors

State Street manages $3.5 trillion in assets as of Dec. 31, 2022. It offers investment management services to a broad swath of clients, including retail investors.

State Street was one of the first proponents of exchange-traded funds and manages one of the most popular ETFs, if not the most popular: the SPDR S&P 500 ETF (SPY). This exchange-traded fund tracks the . State Street manages many funds under the SPDR brand name that focus on a variety of sectors, allowing investors to gain access to many areas of the market.

5. J.P. Morgan Asset Management

JPMorgan Chase & Co. (JPM) is perhaps the most important financial institution in U.S. history. The firm is the largest bank in the U.S. and one of the biggest financial conglomerates in the world. Its CEO, Jamie Dimon, is one of the most celebrated financial professionals in the world, often found giving advice to the president and other world leaders.

It’s no surprise that J.P. Morgan is among the five largest financial advisory firms, given its track record and name recognition. Among its targeted advisory groups are other financial institutions, governments, pensions, businesses, and individuals. Its asset management division oversees $2.5 trillion in assets as of Dec. 31, 2022.

What is the best investment management firm?

Choosing the best investment management firm depends on the needs of a particular customer. Some factors to consider include the amount of fees that a company charges and its product offerings. The most well-known financial advisory firms set themselves apart with their market advantages, like elevated customer support or specializing in an asset class like mutual funds or exchange-traded funds (ETFs).

Who are the biggest ETF issuers?

Given the popularity of exchange-traded funds (ETFs), it may be no surprise that the list of the largest financial advisory firms includes the top ETF issuers. The top three ETF issuers by assets under management (AUM) are iShares (BlackRock), Vanguard, and SPDR (State Street Global Advisors).

What do investment companies do?

Investment companies manage, sell,and market funds to the public. While they may differ in terms of ownership, organizational makeup, and client base, these companies generally offer customers a variety of asset classes for investment. The firms may also offer different types of investment services such as portfolio and tax management.

The Bottom Line

When you are searching for an investment firm that best matches your needs, there are plenty of factors to consider. Companies like BlackRock, Vanguard, Fidelity, State Street, and J.P. Morgan, which are the largest in the U.S. in terms of assets, offer a reasonable jumping-off point. With their massive size, these firms can offer investors a range of products and services.

The 5 Biggest Financial Advisory Firms in the U.S. (2024)

FAQs

Who are the top 5 financial advisors? ›

2024 RankNameFirm
1Michael WarrMorgan Stanley Private Wealth Management
2Tony SmithStonegate Investment Group
3Christopher ComptonStonegate Investment Group
4Brian WoodkeMerrill Wealth Management
22 more rows

Who are the top 5 financial consultants? ›

How we make money
  • Top financial advisor firms.
  • Vanguard.
  • Charles Schwab.
  • Fidelity Investments.
  • Facet.
  • J.P. Morgan Private Client Advisor.
  • Edward Jones.
  • Alternative option: Robo-advisors.

What are the top 5 financial management companies? ›

BlackRock, Vanguard, Fidelity, State Street Global Advisors, and J.P. Morgan Asset Management are the five largest financial advisory firms in the United States, ranked by assets under management (AUM).

Is Edward Jones worth it? ›

Verdict — Is Edward Jones worth it? For the average investor, Edward Jones is probably not the best choice. You could spend more time learning about making investment decisions by yourself and choose a platform with lower fees.

What are the top 10 financial advisors? ›

2023 RankAdvisorFirm
1Lyon PolkMorgan Stanley Private Wealth Management
2Gregory VaughanMorgan Stanley Private Wealth Management
3Mark T. CurtisMorgan Stanley | Graystone
4Richard SapersteinTreasury Partners
7 more rows

Who is the most famous financial advisor? ›

Most investors today probably recognize Warren Buffett's name as he has long ties to the financial advising industry. His investing style is derived from Benjamin Graham, another famous financial advisor. Other famous media financial advisors include Suze Orman, Jim Cramer, or Dave Ramsey.

Who are the Big 4 financial consultants? ›

The Big 4 are the four largest international accounting and professional services firms. They are Deloitte, EY, KPMG and PwC.

What are the Big 4 financial advisory services? ›

The Big Four are the four largest global accounting firms—Deloitte, Ernst & Young (EY), PricewaterhouseCoopers (PwC), and Klynveld Peat Marwick Goerdeler (KPMG), as measured by revenue.

What are the top 4 financial services firms? ›

Answer: Some of the top financial institutions in India include Bajaj Finance Limited, Tata Capital Financial Services Ltd, Aditya Birla Finance Ltd, L & T Finance Ltd, Muthoot Finance Ltd, Mahindra & Mahindra Financial Services Limited, HDB Financial Services, Power Finance Corporation Limited, Shriram Transport ...

Who owns Charles Schwab? ›

The ownership structure of Charles Schwab (SCHW) stock is a mix of institutional, retail and individual investors. Approximately 40.68% of the company's stock is owned by Institutional Investors, 6.12% is owned by Insiders and 53.20% is owned by Public Companies and Individual Investors.

Who owns BlackRock? ›

BlackRock is publicly owned, with its shares held by various shareholders, including institutional investors like Vanguard Group and State Street Corporation and individual shareholders. The specifics of these shareholders can change over time.

What is the richest financial company in the world? ›

What Is the Largest Bank in the World? As of Jan. 31, 2024, JP Morgan & Chase held the title of the largest bank in the world by market capitalization.

Is Charles Schwab better than Edward Jones? ›

Is Charles Schwab better than Edward Jones? Whether Charles Schwab or Edward Jones is better will depend on your individual needs, but Charles Schwab generally offers lower fees and more investment options.

What percentage does Edward Jones take? ›

Edward Jones Select Account

Commissions and sales charges when you buy and sell investments, generally ranging from 0.75% to 5.75%, which may be lower and vary based on the type and amount of the investment you trade. Some investments have third-party internal expenses.

Is Charles Schwab worth it? ›

Full Charles Schwab broker review. This stock broker is a good fit for: Investors seeking a one-stop-shop brokerage solution. Charles Schwab's commissions, investment options, and array of account offerings (investing and banking) make it a clear top pick to consider.

Do millionaires use financial advisors? ›

Of high-net-worth individuals, 70 percent work with a financial advisor. You can compare that to just 37 percent in the general population.

What is better than a financial advisor? ›

A financial planner might be the best fit if you: Want help developing a long-term financial plan.

What percentage is normal for a financial advisor? ›

Many financial advisers charge based on how much money they manage on your behalf, and 1% of your total assets under management is a pretty standard fee. But psst: If you have over $1 million, a flat fee might make a lot more financial sense for you, pros say.

Are financial advisors really worth it? ›

A financial advisor is worth paying for if they provide help you need, whether because you don't have the time or financial acumen or you simply don't want to deal with your finances. An advisor may be especially valuable if you have complicated finances that would benefit from professional help.

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